Vitale Barberis Canonico

1663 Fabric Tales: – At Pitti 92 an encounter between the past, present and future of creativity and made in Italy

  • Florence
  • June 16th, 2017

The Vitale Barberis Canonico wool mill chose Pitti Uomo 92 to present a unique exhibition of its archives within its own dedicated space inside the ‘Polveriera’. This exhibit offered a glimpse behind the scenes of creativity, showing how fabrics from the historical archive have been interpreted by the world’s most stylish men over the centuries.

Through the fabrics worn by these great style icons, the sophisticated, and at times eccentric, style of the wool mill was revealed. In addition, the space charted the evolution of fabrics over 354 years to reach the current Vitale Barberis Canonico collection, which visitors were be able to explore… with a twist.

The goal was to communicate the amazing story of our company, while launching a contemporary message by way of a fresh interactive installations all done with a playful touch…