Vitale Barberis Canonico

At Christmas play with our 21 Micron!

  • Pratrivero
  • December 25th, 2020

Vitale Barberis Canonico celebrates its 21 Micron wool with a new advertising campaign, eye-catching with its innovative graphics and designed for both online and offline channels.

The campaign was launched at Milano Unica in September 2020 and has populated the Vitale Barberis Canonico social media and web channels all through the autumn with static posts, animations and an Instagram filter.
21 Micron brings a Christmas surprise: a fun game for PCs, tablets and mobile devices inviting us to gather as many wool flakes as possible to produce metres and metres of 21 Micron fabric.

A little Christmas gift from us to spend a few moments of peace and relaxation.