Vitale Barberis Canonico

Vitale Barberis Canonico returns to the Milan Fashion Week with the Heritage & New Talents project that has been supporting and promoting new designers on the Italian scene since 2022.

The talent of Camilla Cappelli’s TAIEUR is the fourth to be presented to the public in the fashion world by the Pratrivero wool mill.

The designer from Tuscany trained at Polimoda in Florence. Camilla Cappelli has already a solid history of collaborations in her CV. TAIEUR was established in 2023, concentrating on design and embroidery with ideas ranging from nature, to tribal, even to esoteric.

Camilla Cappelli started with a vintage jacket belonging to a painter, discovered by chance in her grandmother’s wardrobe, she personalised it with dreamlike ideas, giving freshness to women’s wardrobe. TAIEUR proposes unique pieces with a strong creative, modern identity.

The collaboration, entitled “EMBOIDERING CLASSICS”, which is presented in an exclusive event in the VBC showroom at Via Solferino 23, Milan on 25th February, speaks of the values of Made in Italy and the meeting of excellence in the supply chain: manufacturing and artistry.

The elegant, classic men’s fabrics by VBC are embroidered as if they were a “blank page” by the skilful hands of the embroiderers of Tuscany and Emilia.

TAIEUR brings a breath of fresh air and innovation to women’s wardrobe at Milan Fashion Week SS25-26, highlighting Italian know-how.

Thanks to the skill of these artisans, the creative ideas of designer Camilla Cappelli become reality using Vitale Barberis Canonico fabrics, from Covert through Corduroy, to the iconic Original Woollen Flannel, in a vision bringing together heritage and modernity.

Francesco Barberis Canonico, Creative Director of Vitale Barberis Canonico, says: “We couldn’t have imagined that our men’s fabrics, which are appreciated across the world, would lend themselves so well to being so beautifully embroidered by the workers of the Taieur brand”.

Camilla Cappelli, founder of TAIEUR, says: “Embroidery on wool represents an ancient, very notable art. Wool, and especially the exquisite wool by Vitale Barberis Canonico, with its softness and warmth, has a more open weave which can certainly make embroidery more challenging, but it also provides a creative opportunity. The work at TAIEUR starts at this point, directly interpreting the weave of the fabric; the woollen yarns themselves are therefore used as a “natural” guide for the design of the embroidery. Following the individual yarns used in the weave enables the embroiderer to understand the rhythm and the direction itself of the Vitale Barberis Canonico fabric, thus facilitating the creation of precise lines and complex motifs. This technique helps to maintain the balance between the TAIEUR embroidery and the softness of these excellent Italian fabrics, valorising their beauty and the quality of Made in Italy to the maximum for the creation of elegant garments which are also hard-wearing.”

The idea behind Heritage & New Talents, established after the pandemic after a period of scouting, is every year to select and encourage a new brand appearing on the women’s fashion market, submit it to the Italian National Chamber of Fashion, and, with the approval of that body, make that brand’s creations known to the public.

For the wool mill, in these difficult times for the concept of Made in Italy, the challenge of continuing to support young people, carrying forward the mission of passing on the values of “beautiful and well made” is a complex path, but an investment for the future of the fashion sector, and of workplaces, and of the country.