Vitale Barberis Canonico

Flannel Night

  • Milan
  • April 17th, 2023

The meeting between Altrenotti and Vitale Barberis Canonico is undoubtedly the one of two kindred spirits. These two companies were both born in the Piedmont area, where they soon became influential testimonials of a sartorial savoir-faire, in their quest toward the creation of a kind of comfort that does not give up on also providing style.
Altrenotti is a Turin-based reality and its brand is synonymous with providing well-being in rest since four generations, and Vitale Barberis Canonico have come together for the Milano Design Week 2023, through an installation that offers an insight in their shared passion in the search of a combination between offering the highest possible quality and maintaining manufacturing tradition. Taking place inside of Vitale Barberis Canonico’s showroom in via Solferino 23 in Milan, the “Flannel Night” event focuses on showcasing the concept of all-around “comfort” – which is visual, tactile and experiential in nature – doing so through the collections of these two brands, integrated in perfect harmony.
The Altrenotti beds, designed by Altrenotti LAB and by designers Giorgio Ragazzini and Giuseppe Viganò, are dressed in Vitale Barberis Canonico’s iconic woollen flannel, which thus displays itself in the design world through its material weaves and deep colors.