Alongside the platform Myvisto, which brings together brands and emerging creatives, Vitale Barberis Canonico was awarded second prize at the Social Media Awards on the occasion of the Festival of the NC Digital Awards 2023 dedicated to the best digital communication, and went on stage on 20th October at the Talent Garden Calabiana in Milan.
In the spotlight, the wool mill’s promotion “Il Tessuto Mancante potresti essere Tu!” (The Missing Fabric Could Be You!) appeared among the winners of the first edition of the Social Media Awards, as chosen by the jury of over 60 top spending companies in the market which gives the ADC group awards the unique positioning of the “Company Awards”. The Vitale Barberis Canonico video which won second prize can be seen at the following link.
With the chairperson Barbara Sala, Europe Strategic Connections Director at The Coca-Cola Company, the jury announced the winners on 9th October in the plenary meeting at the Blue Note club in Milan, after attending the live presentations by the creatives of the campaigns shortlisted for the Grand Prix. “Authenticity, ideas based on insights that are coherent with the brands, communication and business objectives and clear key performance indicators are the most important trends emerging from the projects in the contest,” said the president of the jury.