Vitale Barberis Canonico

On the occasion of Milan Design Week 2025, Caruso, an excellence in tailoring, and Vitale Barberis Canonico present NOUS, a mentorship and training project led by architect and designer Gio Pagani, dedicated to young design talents.

NOUS (νοῦς), from ancient Greek meaning “creative intuition,” encapsulates the essence of mentorship: the transmission of knowledge, guidance in innovation, and the development of a conscious design vision. NOUS also means “we” in French, symbolizing a project involving various players united by a passion for creativity and materials.

With NOUS, Caruso and Vitale Barberis Canonico offer young designers a concrete opportunity to emerge: guided by Gio Pagani’s expertise, four young architects have the chance to develop and create four original design objects linked to the world of sartorial elegance, collaborating with top-tier manufacturing companies specializing in furniture and design accessories.

The project involves four emerging young designers, each with a unique background and a distinctive design vision: Edoardo Patetta, from Milan, an architecture student at the Politecnico di Milano; Matteo Yeuillaz, from Piedmont, a graduate in industrial design from IAAD in Turin; Anna Todorova, from Bulgaria, a graduate in Interior Design from IED Milan; and Elisa Longoni, a Milanese interior designer with degrees in Industrial Product Design and Interior and Spatial Design from the Politecnico di Milano.

Gio Pagani has always pursued constant research between form and material. Founder of the brand GIOPAGANI, his work is characterized by a balance between past and future, memory and innovation. Gio Pagani’s mentorship project will be part of a series of experiences that the brand will develop during Design Week, featuring at the Galleria in Via San Marco, at Alcova, at the Salone with London Art, and in Artemest’s experimental apartment.

Caruso and Vitale Barberis Canonico, globally recognized Made in Italy excellences, are partners and sponsors of NOUS to offer a sartorial and material perspective to the projects of young talents.
The project was presented during Milan Design Week, with an exclusive invite-only event on April 8 at the Spazio Vitale Barberis Canonico, located in the heart of Brera, Milan.

For the occasion, Caruso has developed an exclusive special edition Saharan jacket, which becomes the elegant yet practical uniform of the talents, crafted from the iconic Super 120’s wool fabric by Vitale Barberis Canonico, combined with a colored membrane providing waterproof and windstopper performance.