Vitale Barberis Canonico

Transparency digital passport

  • Pratrivero
  • July 25th, 2024

Vitale Barberis Canonico unveils its traceability through the launch of its first transparency digital passport. The wool mill has introduced this tool, created by The ID Factory, to showcase the journey from sheep to fabric. Accessible via smartphone, it provides detailed information on each fabric and its value chain.

Customers can request the QR code for each production batch, which can be added to their finished garments. This QR code allows end consumers to access detailed information about the fabric’s journey, which begins with sourcing the finest raw materials from around the World and continues through the production process in the Biella district of Italy.

Additionally, Vitale Barberis Canonico has launched a new B2B platform containing all relevant information for customers. This platform links the fabric’s traceability to that of the garment, offering end consumers a comprehensive overview of the entire journey, from sheep to shop.