Vitale Barberis Canonico

Vitale Barberis Canonico & GENTSPACE “Gentleman Agent” mission completed

  • Shanghai
  • November 28th, 2019

The contemporary menswear GENTSPACE and the renowned Italian textile manufacturer Vitale Barberis Canonico co-hosted a brand event of ‘Gentleman Agent’ at HKRI Taikoo Hui in Shanghai on October 28th. The immersive experience provoked thinking on ‘What makes a contemporary gentleman?’, celebrating their diversified stylishness.

With over 350 years’ professional experience in textile manufacturing, Vitale Barberis Canonico is best known for its superior woolen fabrics. Inheriting the tradition and culture, it is committed to promoting the heritage by picking worldwide partners with identical brand image. It’s always ready to share the exquisite beauty of fine quality with those who have styles.

The fashion of urban gentlemen is booming in this era. It is not to be ignored. These men are from all circles of life. They look so different, yet they have one pursuit in common for the realness of being a gentleman. GENTSPACE and Vitale Barberis Canonico planned and launched this ‘Gentleman Agent’ event so that every guest was offered a chance to find out their own answers of ‘What makes a contemporary gentleman?’.

The Vitale Barberis Canonico Worsted Flannel is the fabric chosen for the collaboration. A capsule of 8 items will be sold in the Gentspace stores in China. Classic suits and coats but also more contemporary garments as casual sweaters where there are illustrations by the artist Oamul Lu who collaborated with the two brands. Flannel is the expression of serenity and equilibrium, the gifts of a leader. The fluidity of the drape is complemented by the natural warmth of a surface which seems alive, mysterious and authentic. Flannel is a must-have for any gentleman’s wardrobe. Simultaneously exquisite and modest, it disdains excessive sheen, so that anybody wearing it gives off an authoritative and reserved air. It keeps its distance from things, although not from other people.

The event took the form of labyrinth from the short story ‘The Garden of Forking Paths’ by Argentine writer and poet Jorge Luis Borges, who usually referred to labyrinth as a literary image in his work. In this adventure, guests went through scenes one by one like in a labyrinth, to find out the answers of contemporary gentleman of their own.