Vitale Barberis Canonico

Vitale Barberis Canonico launches its International advertising campaign

  • Pratrivero
  • April 21st, 2017

The campaign will go live in some of the company’s strategic markets such as Italy, Japan, Korea, the United States and the United Kingdom, and is designed for publication in dailies and periodicals both nationally and internationally, as well as on the web, social network sites and POP materials.
The campaign’s four subjects, each centred on an iconic fabric, portray a millennial wearing a formal suit with an air of naturalness while moving through the urban context of an Italian city. The locations chosen range from the traditional Milanese wooden tram no. 23, to a fixed-gear bicycle in front of the Brera Academy, to a historical NSU OSL 25° motorbike, becoming the stage to demonstrate how a suit made of top-quality fabric can move between artlessness and elegance in any situation.