Vitale Barberis Canonico

Weaves of Time

The creative synergy between Myvisto and Vitale Barberis Canonico.

  • Pratrivero
  • April 24th, 2024

In a world of rapid evolution, where artificial intelligence (AI) is redefining the boundaries of creativity, an emblematic project is designed to celebrate the merging of tradition and innovation., with 3,000 production nuclei the biggest Content Factory in Italy and noted for the valorisation of the talent of young creators, comes together with Vitale Barberis Canonico, with 360 years’ history one of the oldest wool mills in the world and guided by the passion of one family, in order to tell the story of 360 years’ excellence and innovation in the field of high-quality textiles.
This collaboration has led to the creation of a video, unique of its type, exploring the evolution of taste and style by means of a dreamlike journey through the 360 years of Vitale Barberis Canonico’s history.

The video created is a perfect mix of reality and fantasy: real shots alternate with contents realised in 3D and processed using artificial intelligence.
With a series of dreamlike images, which change style according to the artistic influences of the reference period, the textiles become witnesses and vehicles for style and taste that evolve over time. This visual narration not only pays homage to the past, but also opens a window on the future of the textile world, demonstrating the importance of innovation in the sector.

The focus of this project is the revolutionary idea that artificial intelligence should not be seen as a tool to replace human ingenuity, but rather as an accelerator for creativity. Thanks to AI, it was possible to generate a dreamlike pathway not only celebrating the centuries-long history of Vitale Barberis Canonico, but also demonstrating how creative and artistic contributions have been fundamental for the evolution of taste in the course of various historical periods.

The idea of involving young talents from the MYVISTO community in this project underlines the importance of the collaboration between different generations and disciplines.