Vitale Barberis Canonico is proud to present the work of those who, far from fashion catwalks and designer shows, dedicate their lives to the production of the most prized wools in the world. Wool Tales puts the spotlight on Australia, highlighting breeders who, through skill and dedication, supply the best possible raw materials. The quality of our final products cannot help but be founded on a search for excellence up and down the supply chain because this is the first, fundamental ingredient for the creation of quality fabrics.
Behind the quality of Vitale Barberis Canonico fabrics, there are many people who love their work, carrying it out with competence and passion. Most of all, the Australian breeders who dedicate their lives to the research for excellence and to the well-being of their animals. Vitale Barberis Canonico wanted to bring them together, and created the Wool Excellence Club in 2014, whose aim is to recognise and remunerate the quality of the wool, establishing a direct, individual and enduring relationship with the individual breeders, in a logic of virtuous cooperation. The four pillars on which the club is founded are quality, training, loyalty and sustainability.