Vitale Barberis Canonico

Wool tales

Vitale Barberis Canonico is proud to present the work of those who, far from fashion catwalks and designer shows, dedicate their lives to the production of the most prized wools in the world. Wool Tales puts the spotlight on Australia, highlighting breeders who, through skill and dedication, supply the best possible raw materials. The quality of our final products cannot help but be founded on a search for excellence up and down the supply chain because this is the first, fundamental ingredient for the creation of quality fabrics.

Wool Excellence Club

Behind the quality of Vitale Barberis Canonico fabrics, there are many people who love their work, carrying it out with competence and passion. Most of all, the Australian breeders who dedicate their lives to the research for excellence and to the well-being of their animals. Vitale Barberis Canonico wanted to bring them together, and created the Wool Excellence Club in 2014, whose aim is to recognise and remunerate the quality of the wool, establishing a direct, individual and enduring relationship with the individual breeders, in a logic of virtuous cooperation. The four pillars on which the club is founded are quality, training, loyalty and sustainability.

Wool Excellence Award

Vitale Barberis Canonico founded the Wool Excellence Award in 2014 in order to reward the farm which distinguishes itself in the production of wool while paying maximum attention to the well-being of their animals. All Australian producers who have supplied Vitale Barberis Canonico with their wool during the sales season (1st July – 30th June) of the year in question may take part. The Wool Excellence Award is also designed to promote the production of Superfine Saxon Merino wool while applying the most appropriate practices for the well-being of the sheep and the safeguarding of the environment.

The “Vitale Barberis Canonico Wool Excellence Award” was awarded on 11th November 2023 to the Taylor family for their work in the breeding of Saxon Merino in the Winton area. The award ceremony took place in Newcastle, New South Wales during a special evening dedicated to the member of the Wool Excellence Club.