Knowing how to recognize and identify the best raw materials requires passion and careful attention, often the result of many years of experience in the field. For this reason, Vitale Barberis Canonico adds a margin to prices based on international market quotes that takes into consideration not only production costs, but pays the breeder an extra sum to compensate him or her for the commitment they’ve made to obtaining the highest quality.
Training means supplying information and motivating people to carry on even when market conditions are difficult. This is why Vitale Barberis Canonico’s experts and wool classers share over 350 years of company techniques and knowledge obtained in the field with breeder members of our club. Training also means dialogue and reciprocal exchanges established in the pursuit of excellence and respect for the environment.
Over the past century, Vitale Barberis Canonico has purchased superfine wools from thousands of farms, paying close attention to continuous quality improvement. Today the company has established a loyalty program for the most virtuous breeders, formally recognizing them as members of a community based on knowledge, exchange and growth in order to further consolidate our relationship over time.
The Wool Excellence Club allows Vitale Barberis Canonico to share and valorize ethical practices for breeding, raising and shearing sheep. The company firmly believes that the concept of sustainability is synonymous with responsibility: for people, the territory and all the goods the land is capable of producing.
On 9 December 2014, the first Vitale Barberis Canonico Wool Excellence Award was given to the Hawksford family, who raise Saxon Merino sheep in Glenburnie. The awards ceremony was held in Sydney, including a dream dinner at The Quay, and was attended by institutional representatives and members of the Australian press.
Through this award, Vitale Barberis Canonico formally recognizes those wool producers who, thanks to their daily efforts and devotion to excellence, supply wools of the highest possible quality. All Australian breeders who have supplied wool to Vitale Barberis Canonico during the wool sales season (from 1 July to 30 June) can compete for the prize. The Wool Excellence Award is also designed to promote the sustainable production of Superfine Saxon® wool, rewarding the best natural conditions and grazing areas, as well as the adoption of correct practices that respect the environment and sheep’s wellbeing, allowing them to graze freely.