Vitale Barberis Canonico is proud to present the work of those who, far from fashion catwalks and designer shows, dedicate their lives to the production of the most prized wools in the world. Their success is a reflection of their undeniable passion and skill. Wool Tales puts the spotlight on Australia, highlighting breeders who, through skill and dedication, supply the best possible raw materials. The quality of our final products cannot help but be founded on a search for excellence up and down the supply chain.

In reality, there is a great deal hiding behind the quality of Vitale Barberis Canonico® fabrics, for example numerous professionals who love their jobs and are passionate about their work, putting added value into our final products. The best of these “hidden” professionals – the men and women who produce and classify wool according to the company’s extremely high quality standards – are being recognized and rewarded through a prize Vitale Barberis Canonico created specifically for this purpose: the Wool Excellence Award. Our connection with Australian breeders, who represent the starting point from which everything originated, was further consolidated through foundation of the Vitale Barberis Canonico Wool Excellence Club. This association was designed to bring together and reward quality, creating a direct, individual and long-lasting relationship with individual breeders as part of a circle of virtuous cooperation. The club is founded on four pillars: quality, training, loyalty and sustainability.